Monday, 10 October 2011

One Day, Three Lights

Three images from the campaign shoot for the new Kinesis Crosslight Pro6 cyclocross bike that looks so good I thought of nicking it. Anyway, why three? Just to show how much the light can change during one session. This was shot in one of my favourite locations for quality of light and that is the South Downs of England. Maybe its because the sea acts as a ginormous reflector I don't know but whenever I go there it is good. And this day was no different. First shot natural light into the sun flares through the boughs. Second shot hours later, again almost directly into the sun that yielded a fantastic yellow-tinged glow, a bit like a Cadbury's Flake advert but without the beauty interest.  Lastly, as the dark clouds gathered and made for a great backdrop, I had to use flash to balance the subject exposure and still retain that lovely sunburst. The window for the last two shots lasted half an hour to 45 minutes max. So it helped to work with an experienced model (thanks Jo!), somebody who knew that to get the very best out from the moment meant some spontaneous interval training. No nipping off to beat the traffic. These images and others will trickle out in advertising and road tests throughout the following weeks. Post shoot celebrations involved fish and chips and glugging back tea. I do like to be beside the seaside!

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